First of all, the texture is what you expect coconut oil to be. In cold temps, the oil is solidified (below 75 degrees) and is a straight solid fat. In higher temps (above 75), it becomes an oil.
Coconut oil has a lot of fatty acids that are good for skin. Lauric acid, which is a chain of fatty acids present in coconut oil are said to have antimicrobial properties and will actually ward away bacteria. I have used this coconut oil on my face (evenings) on days when my skin is irritated and zitty. Overnight it actually helps lessen the irritation and heal it. I think that's quite a feat that many skincare products have a hard time doing. Because the oil goes through the pores in our face, it's quite effective at moisturizing our skin and keeping it glowy and healthy.
The scent of this coconut oil is divine! It's so beautiful. Very coconut-y and warm.
I also use this coconut oil as a substitute for body lotion and also on the ends of my hair. I end up using this for pretty much everything. It's a great all in one multitasker. During my DIY phase, I also used this coconut oil to make lip balms! You can see the post here!
Price-wise, you can order it on Amazon for $12.95. I think it's a great deal for what it does and knowing that it's organic is a good way to know what you're putting on your face and body has no harmful pesticides.