The packaging for the Bobbi Brown BB cream, (BBBB...LOL) is very sleek and true to their definitive style. While this is merely a sample size, the full sized one looks the same. Asian bb creams tend to be cutesier with over the top too-cute graphics and femininity. I love both! But the Bobbi Brown one definitely looks more official in a makeup artist's bag ;)
I think this bb cream is marketed more like a tinted moisturizer, as it should be, because that's essentially what it is. It has a very "sunscreen-y" feel, as in you know you're wearing something on your face. Despite its lightness, I could still feel the residue of the product lingering. The cream wasn't thick and it definitely was not on the runny side. It has a very creamy feel to it and blends very easily. Once the bb cream set, it dried to a matte finish and the residue feeling went away.
The coverage is very light. It evens out the skin, but barely. Once I applied it on my face, I still needed concealer to cover up under eye circles and some redness. On a good skin day however, this would be just the right amount of coverage. The shade Fair leans far too yellow for me but since the cream is really light, i didn't find it too big of a difference.
Bobbi Brown foundations are among some of my favorites ever. So how did this hold up? I like it! Not crazy about it or anything but I'm liking it more than I thought I would. It has a nice finish and remains non-oily and non-irritating throughout the course of wear. Consistency is nice. Coverage is clean. Asian bb creams tend to be more dewier and shades are more on the grey side with a focus on whitening/brightening skin tone. Bobbi Browns is less frills, more substance. Don't get me wrong, I love Asian bb creams, but you can't buy into all their claims right? :)
Here's a photo of me with the bb cream on and Burt's Bees pomegranate lip balm (find it here). Btw, I just got a haircut as well! My hairdresser also flat ironed my hair which is why it looks so straight ;p