The formula is non-sticky and not too glossy. The texture is really creamy like a lipstick but has the moisturizing properties of a gloss. I liked how it felt on my lips - It did not transfer nor was it too tacky for comfort.
The shade is a lot darker in the packaging than it is after wearing it. I was actually hoping for a really dark plum wine color but it turns out to be a plummy medium red, which I happen to like just as well :)
After a couple hours the stain of the color stays on. The shine from the gloss is still somewhat there but mostly it's stained.
I do like that it did not dry out my lips in any way. The formula overall is really nice and it didn't feel high maintenance to have it on like many other glosses.
Overall, I think the Colorburst lip glosses are some of the best drugstore finds. The gloss cost me a mere $4-5 on sale and the range of colors were impressive. I really wanted a wearable red gloss more than anything so this was def very fitting :) I typically do not wear lip gloss on a regular basis but this shade is so pretty and the shine is not over the top that I think the Colorburst line will be a staple for a long time to come =)
Do you wear lip gloss?