I find that the base color has a slight yellow tinge to it that is really flattering on yellow skintones. It brightens the inner corners of the eyes in a subtle way which I really like. It looks great as a highlight on the brow bone because it's a nice matte color. I've also used this as a matte highlighter on my cheek bones which I really like as something on the go for touch ups.
Urban Decay's Virgin is similar in color but the shimmers get kind of off putting when it starts looking frosty/metallicy. This one does not, which is why I like it so much. It has a brightening effect that I find is really effective compared to all my neutral beige eyeshadows in my collection.
This is such a simple shadow that functions nicely without much effort. It also helps that this is really wallet friendly at $4.00. Ulta usually has buy 2, get 2 free or similar promotions with their own branded cosmetics :) I've gone through a few of these already. It's really my "secret weapon" when it comes to one thing that can do many, haha.
Is a single eyeshadow a strange thing to have as multi-purpose product? Thoughts? =D