I picked this mascara up at Target when it was on clearance ($2.00) a couple months ago. I don't really know much about Rimmel cosmetics aside from their much adored lipsticks (I love Airy Fairy!).
This mascara is pretty standard but the cute packaging really stood out. I love the rose gold top part and their signature crown... reminded me of Juicy Couture.
I love the wand! It's skinny and perfect for people with barely visible lashes like myself. The wand is also flexible so you can coat every lash in any angle. I think it works for me because it lengthens considerably and delivers acceptable volume and definition.
The formula is on the drier side. This is a good thing for me because too-hydrating mascaras can weigh down your lashes. Drier formulas keep it light so you can hold your curl longer. I personally don't have a preference to which formulas I use as long as the mascara itself is noticeable without being flaky.
Below are creepy macro sized eye shots.. O_O
Overall, I'd say this is a very natural looking mascara. It doesn't clump and it lasts all day for me. Mascara in general is very subjective and it looks different on everyone. While this is a pretty good mascara, it is not exceptional. I still prefer my Maybelline and Loreal ones over this particular one but I think I'd be happy to try others from Rimmel. This one is probably going to be discontinued since it was on clearance but I still see them on shelves at other drugstores.
And for my readers, is there really a difference in high end mascara vs. drugstore? Please share your thoughts!